POCKET PROTECTORS

Feature and photography by Chris Courtney

Fenders are kind of like the pocket protectors of the bike world. When it gets dirty & muddy, everyone could use some form of protection between bike & the elements. They are seen as nerdy; just like the uber-geeky pocket protector.  I chose to be 'cool' on my last ride by rocking no fenders.  After an hour of sunny climbing I reached the top of the trail and the nerd gods decided to frown upon me.  The skies exploded: fat rain drops splattered on the ground, reminding me that sometimes pocket protectors are cool when your pens explode.  However, as I ducked down the trail to get out of the rain, I was reminded that sometimes being cool is alright. Mud, twigs, moss, rotting wood and leaves flung up as I rode.  The faster I went, the dirtier I got.  It got to the point where I wanted to close my mouth to keep crap from flying into it, but the I was having too much fun.  Smiling like an idiot, I realized that while being a nerd has its merits; the cool kids always have more fun.

THE MOMENT HAS ARRIVED

It's here, the Two Wheeler tee. Rep your bike pride and get yours now!

Go to the shop.

TWO WHEELER

New Generic tee!

This is the Two Wheeler Tee, and it drops on June 14th. Tell your friends.

BIKE MONTH

June is here, and so is Bike Month.

We've got a new tee dropping June 14th called the "Two wheeler tee" and it's awesome. Stay tuned for that.

Got any good biking stories or photos? We'd love to have them on the site. We'll even send you some swag in exchange. Not a biker yourself? You probably know someone who is, so send them over.

Send submissions to genericclothingco@gmail.com

Now go outside and take your bike for a spin.

FREE TEES!

Interested in scoring some free Generic gear?

It's simple. All you need to do is find/make something, photograph it, then send it in to Plello. As long as there is SOME aspect of purple and yellow, you qualify. If you are lucky, you will be chosen for one of the weekly "Submission Sundays." (check out some examples below)

Send submissions (or questions) to chris.pecora@gmail.com

Now go take some pictures.

Photo by Patrick Kinch

Photo by Nicole Bauche